Small business Research Paper Example | Topics and Well Written Essays - 1250 words

Small business - search Paper ExampleI bequeath need to do a demographics study of my community, focused on average income. I will brass at housing prices particularly, as this is the best single exponent of socioeconomic status.I will couple this with a consideration of the average age of the residents as nearly as number of children. Older wealthy persons have significant financial reserves, but they tend to be cautious in their spending and conservative in their clothing choices.I will also look for an area where many upper class persons have teenage and college age children. Younger persons tend to be more fashion conscious than older ones, and are more likely to pay a agio for name brands and the latest trends in apparel.I will need a large storefront, as directlys shoppers demand a wide selection. My budget will need to take this into account, as thoroughly as the costs involved in hiring a professional store designer. With my customers, appearance is virtually everythi ng.As I will be selling highly desired products, other concerns for me will be the direct of security in the mall as well as my own need to employ anti-shoplifting technology and possibly a store detective to ferret out shoplifters. Items will need tags with computerized chips that will case-hardened off an alarm if an item is concealed and the person tries to walk out with it.If possible, I will tense to locate my store near the malls food court, as it tends to be a garner place for customers. Alternatively, I will want it to be located near the mall entrance, where customers will await it when they first enter. I do not want them to spend their funds before discovering me.My opening solar day will be advertised on the Internet, in local papers and magazines, and possibly on nearby billboards. These ads will also need the services of a graphic artist familiar with commercial designs. They will need to convey an air of sophistication, including images where beautiful people